Explore royal palaces, hanok villages, Buddhist temples and futuristic districts.
Use the T-money card, Seoul Metro, AREX and practical tips to explore the city with ease.
Myeong-dong, Gyeongbokgung, Bukchon, N Seoul Tower and the Han River.
K-pop, designer cafés, street food, shopping, e-sports and vibrant nightlife.
Seoul is a fascinating capital where royal palaces stand alongside towering skyscrapers, traditional markets, creative cafés and one of Asia's most vibrant cultural scenes. Modern while proudly preserving its heritage, the city offers a unique experience with every visit.
From Myeong-dong to Hongdae, Gangnam to Seongsu-dong, and the charming Bukchon Hanok Village, every neighborhood has its own character. Shopping, authentic Korean cuisine, K-pop, rooftop bars, ancient temples and walks along the Han River create unforgettable experiences from morning until late at night.
Whether you're visiting for Korean food, Joseon Dynasty palaces, spectacular city views, unique cafés or the excitement of the Korean Wave, Seoul is a captivating destination where tradition blends seamlessly with innovation, creativity and a remarkable way of life.
Seoul is more than a city to visit—it's a destination to live. From royal heritage and Korean cuisine to live performances, nightlife and sporting culture, these handpicked activities reveal the capital from a different perspective.
Step into the Joseon era by wearing a traditional hanbok while exploring Gyeongbokgung Palace and Seoul's magnificent royal residences.
Rent a Hanbok →
Taste the highlights of Korean cuisine through bustling local markets, from tteokbokki and mandu to hotteok, barbecue and countless regional specialties.
Taste Local Flavours →
When darkness falls, the capital lights up with panoramic viewpoints, lively districts, traditional markets and an exciting nightlife unlike anywhere else.
Explore by Night →
Blending comedy, percussion, cooking and acrobatics, NANTA is one of South Korea's most iconic stage productions.
Book the Show →
Shop for fresh ingredients with your chef before preparing traditional Korean dishes and sharing a homemade meal in a friendly atmosphere.
Join the Cooking Class →
Feel the electric atmosphere of Jamsil Stadium with passionate fans, energetic chants, local food and one of the world's most entertaining baseball cultures.
Go to the Game →
On selected evenings, hundreds of drones create spectacular aerial displays above the Han River, turning the skyline into an unforgettable open-air show.
See Event Dates →Pick up a rechargeable T-money card and a tourist SIM card as soon as you arrive at Incheon Airport. You'll be able to use the subway, buses and taxis immediately while enjoying Internet access throughout South Korea.
Book Your Card →Reach your hotel with ease by booking a private transfer between Incheon International Airport and Seoul. An ideal solution for late arrivals, families and travelers carrying plenty of luggage.
Book Your Transfer →The Discover Seoul Pass includes free admission to many attractions while offering discounts at numerous tourist sites. The physical version can also be used as a T-money card after it has been topped up.
Discover the Pass →The perfect neighborhood for a first visit. Shopping, street food, excellent subway connections and easy access to Seoul's main attractions make Myeong-dong one of the city's best places to stay.
Seoul's liveliest neighborhood. Trendy cafés, live music, independent boutiques, street art and vibrant nightlife attract a young and energetic crowd.
The best area to discover Seoul's royal palaces, traditional hanok villages, historic tea houses and the rich cultural heritage of the Korean capital.
Modern and elegant, Gangnam is famous for its luxury hotels, shopping malls, restaurants, rooftop bars and cosmopolitan atmosphere.
Perfect for families and travelers looking for a quieter atmosphere. Home to Lotte World, Olympic Park, Seokchon Lake and plenty of green spaces.
Compare hotels across Seoul's main neighborhoods and find the perfect accommodation for your budget and travel style.
From Korean barbecue and crispy fried chicken to traditional markets, fresh seafood and creative cafés, Seoul offers one of Asia's most exciting and diverse food scenes.
Gather around a tabletop grill, cook a selection of premium meats yourself and enjoy this friendly dining experience alongside banchan, the famous Korean side dishes.
Crispy, flavorful and served with a variety of sauces, Korean fried chicken is a true local institution. Paired with a cold beer, it becomes the famous chimaek, a favorite choice for evenings with friends.
Browse the stalls of one of Seoul's largest seafood markets, choose fresh fish, shellfish or seafood, then have it prepared in one of the restaurants located right inside the market.
Discover Greem Café, Onion Café and the must-visit coffee shops of Hongdae and Seongsu, where stylish interiors, artisan pastries and original concepts are part of everyday life in Seoul.
From Joseon Dynasty palaces and futuristic skyscrapers to iconic neighborhoods and must-see attractions, Seoul blends centuries-old traditions with modernity in a remarkably elegant way.
Built in 1395, Gyeongbokgung Palace is the most prestigious palace in South Korea. With its royal pavilions, gardens and changing of the guard ceremony, it remains one of Seoul's most important historic landmarks.
Discover This Tour →
Perched on Namsan Mountain, N Seoul Tower offers one of the finest panoramic views over the capital, both during the day and at night, and can be reached by its famous cable car.
Book the Visit →
Standing 555 meters tall, Lotte World Tower dominates Seoul's skyline. Its Seoul Sky observatory offers spectacular views across the entire metropolitan area.
Book the Ticket →
One of the world's largest indoor amusement parks features roller coasters, live shows, an aquarium and attractions for the whole family.
Book the Ticket →
Made famous worldwide by the hit song “Gangnam Style,” Gangnam represents modern Seoul. With luxury boutiques, trendy cafés, K-pop agencies, shopping malls and skyscrapers, it is one of the capital's most iconic districts.
A true center of traditional Korean culture, Insadong is known for its art galleries, tea houses, craft shops and charming narrow streets.
Go behind the scenes of Korean television series with a visit to the MBC studios. Explore filming sets, iconic locations and the production world that has made K-dramas famous around the globe.
Discover the Studios →
Discover the traditional neighborhoods of northern Seoul, their historic streets, iconic landmarks and the lively atmosphere of Gwangjang Market, famous for its Korean street food.
Discover This Tour →From the electric atmosphere of football and baseball stadiums to e-sports arenas and taekwondo, Seoul is one of Asia's most dynamic sporting capitals. Attending a sporting event is one of the must-have experiences during a trip to South Korea.
Attend an FC Seoul match and discover the unique atmosphere of Korean stadiums. With chants, tifos, local specialties and pre-match Korean barbecue, it is an ideal way to experience the country's sporting culture.
Experience a Football Match →Baseball is the country's most popular sport. Games at Jamsil Baseball Stadium combine chants, cheerleaders, entertainment, beer and local food in a spectacular atmosphere.
Book a Baseball Game →Born in Korea, taekwondo is much more than a martial art. Discover its techniques and philosophy, and take part in a real training session alongside Korean instructors.
Try Taekwondo →Seoul is considered the birthplace of modern e-sports. PC bangs, major arenas, international competitions and gaming culture are an integral part of everyday life in the South Korean capital.
Just a few hours from Seoul, discover another side of South Korea. From the Demilitarized Zone and dramatic mountains to traditional villages, historic fortresses and unspoiled islands, these are among the country's most rewarding day trips.
Visit the famous Demilitarized Zone separating North and South Korea. From the Third Infiltration Tunnel and observation posts to the suspension bridge, this is one of the country's most fascinating excursions.
Explore the DMZ →Meet the adorable alpacas of Gangwon-do before strolling through Nami Island, famous for its picturesque tree-lined avenues that transform with the seasons.
Enjoy the Day →Explore Seoraksan National Park, one of South Korea's most spectacular natural areas, with granite peaks, Buddhist temples and breathtaking scenery.
Explore the Park →Visit the impressive Hwaseong Fortress, a UNESCO World Heritage Site, and explore one of South Korea's best-preserved historic cities.
Visit the Fortress →Stroll through Korea's most famous hanok village, where traditional houses, charming streets and centuries-old heritage create a unique atmosphere.
Discover Jeonju →Home to ancient temples, UNESCO-listed dolmens, coastal fortifications and peaceful scenery, Ganghwa Island showcases a quieter and lesser-known side of Korea.
Explore the Island →Seoul is a huge metropolis. Even with an excellent subway system, journeys can take time. Group your visits by neighborhood to make the most of each day.
Gangnam and Hongdae are must-see districts, but the royal palaces, Bukchon Hanok Village and Insadong reveal the city's remarkable historical heritage.
Some activities, guided tours and observation decks can sell out quickly, especially during holidays and cherry blossom season.
This rechargeable card makes traveling by subway, bus and certain taxis much easier. It also saves valuable time when making connections.
Speaking quietly on public transport, respecting queues and following a few local etiquette rules will make your interactions with residents more pleasant.
Korean is the official language. English is commonly used at major tourist attractions, but learning a few Korean words is always appreciated.
The local currency is the South Korean won (₩). Bank cards are widely accepted, but carrying some cash remains useful at certain markets.
South Korea uses type C and F power sockets with a voltage of 220 V, the same as those used in France. An adapter is generally not required.
Four to five days are enough to discover Seoul's main neighborhoods. A week is ideal if you would also like to take one or two day trips.
Spring offers beautiful cherry blossoms, while autumn brings spectacular colors and some of the best conditions for exploring Seoul.
You should generally budget between €100 and €220 per day, depending on your accommodation, restaurants, activities and choice of transportation.
Four to five days are enough to explore the main neighborhoods, royal palaces, markets, panoramic viewpoints and must-have experiences. A week is ideal if you would also like to take a day trip outside the capital.
Myeong-dong is often the best choice thanks to its central location, excellent subway connections and wide selection of hotels, restaurants and shops.
Yes. Major subway stations, attractions and many businesses provide information in English. Translation apps also make communication much easier.
Some Korean specialties are spicy, but many dishes are mildly seasoned or not spicy at all. Restaurants generally offer a wide selection to suit every taste.
Spring and autumn are the most pleasant seasons, with mild temperatures, colorful landscapes and numerous festivals and events.
Seoul's subway system is one of the most efficient in the world. Combined with a T-money card, it provides easy access to all of the capital's main neighborhoods.
